PGA
of America last year came to an abrupt end to a 17-year sponsorship
with Rolex watches signed a contract for five years, Omega, strong opponents. This
is a major coup, the official timer of the Olympic Games, Omega since
1932, until recently, by a part of the elite players of the game and
personal contract, as Greg - Norman, Michael Phelps main suppliers to
the golf course.
Omega
president Stephen Urquhart said: "We are always in the golf course, on a
global scale, this is a popular sport everywhere". Largest
golf is an Olympic event as the official timekeeper, this is a must to
participate in the Golf Omega has not yet reached that we should,
but we believe we have made progress. '
Rolex
actually owns the golf market, the transaction to the prohibitions and
Norman Ryder Cup press conference to play in the Senior British Open
career upgrade - Am tensions between the two companies in this summer. Both events are sponsored by Rolex.
"The
competition is very, very well," says Norman, the two-time British Open
champion's own business empire includes real estate, golf course
design, wine and clothes. "Not
everyone uses a set of Ping golf clubs Nike golf you need MasterCard
and American Express all the time on the golf where I was really angry
with you, I personally this."
Because
Rolex is such an important stronghold of the industry, dating, Arnold
Palmer (Arnold Palmer) in 1967, the first decline in his wrist on a
Rolex Omega transaction is significant. Official Rolex watches at all four Grand Slams, including the clubhouse and tees to oversee every Ryder Cup.
Omega
processing, the U.S. PGA in 2016, considered the greatest spectacles
behind celebrity golf at the PGA Championship and the Ryder Cup, making
the company the right to sell. It is, however, only in the United States Ryder Cup.
This is messy.
European
Tour, have co-ownership of the Ryder Cup, and negotiate their own
marketing deal with a long-term cooperative relationship with Rolex.
The
PGA run this year's Ryder Cup, which means that at Medinah Country Club
in suburban Chicago, Rolex watches does not allow any exists. The European Tour will be responsible for the 2014 competition will close at Gleneagles, Scotland, Omega limit.
"It gave us a number of operational challenges, geographically, the European Ryder Cup Director Richard Hills said." He said: "We need some work, some of the challenges in each territory to do. The two companies in a very competitive industry."
This is unusual for companies competing interests involved in golf. For
example, the United States Golf Association and cooperative relations
between the European Tour and Mercedes - Benz and BMW have a long-term
relationship.
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