2012年9月26日星期三

Rolex Watches High Compete With Omega At Golf Course

PGA of America last year came to an abrupt end to a 17-year sponsorship with Rolex watches signed a contract for five years, Omega, strong opponents. This is a major coup, the official timer of the Olympic Games, Omega since 1932, until recently, by a part of the elite players of the game and personal contract, as Greg - Norman, Michael Phelps main suppliers to the golf course.
Omega president Stephen Urquhart said: "We are always in the golf course, on a global scale, this is a popular sport everywhere". Largest golf is an Olympic event as the official timekeeper, this is a must to participate in the Golf Omega has not yet reached that we should, but we believe we have made progress. '
Rolex actually owns the golf market, the transaction to the prohibitions and Norman Ryder Cup press conference to play in the Senior British Open career upgrade - Am tensions between the two companies in this summer. Both events are sponsored by Rolex.
"The competition is very, very well," says Norman, the two-time British Open champion's own business empire includes real estate, golf course design, wine and clothes. "Not everyone uses a set of Ping golf clubs Nike golf you need MasterCard and American Express all the time on the golf where I was really angry with you, I personally this."
Because Rolex is such an important stronghold of the industry, dating, Arnold Palmer (Arnold Palmer) in 1967, the first decline in his wrist on a Rolex Omega transaction is significant. Official Rolex watches at all four Grand Slams, including the clubhouse and tees to oversee every Ryder Cup.
Omega processing, the U.S. PGA in 2016, considered the greatest spectacles behind celebrity golf at the PGA Championship and the Ryder Cup, making the company the right to sell. It is, however, only in the United States Ryder Cup.
This is messy.
European Tour, have co-ownership of the Ryder Cup, and negotiate their own marketing deal with a long-term cooperative relationship with Rolex.
The PGA run this year's Ryder Cup, which means that at Medinah Country Club in suburban Chicago, Rolex watches does not allow any exists. The European Tour will be responsible for the 2014 competition will close at Gleneagles, Scotland, Omega limit.
"It gave us a number of operational challenges, geographically, the European Ryder Cup Director Richard Hills said." He said: "We need some work, some of the challenges in each territory to do. The two companies in a very competitive industry."
This is unusual for companies competing interests involved in golf. For example, the United States Golf Association and cooperative relations between the European Tour and Mercedes - Benz and BMW have a long-term relationship.

没有评论:

发表评论