In emerging markets, Burberry, Louis Vuitton and Chanel can learn from the fan built-in Facebook page

Monitor with a built-in fan awareness and market community can help to understand consumers' awareness of the brand in these countries.

Thailand has been hailed as the future of the luxury market, this trend has been reflected in consumer behaviour. Many of online fan communities, there have been many brands such as Chanel, Burberry, Replica Louis Vuitton, and Lamborghini. Thai fans of the brand to use these web content sharing in their own language, to respond to the importance of local content.

The analysis showed that an informal group of the Thai tend to be more involved in the global brand's official website. In addition, fans of the characters can learn subjects in these communities. Analysis of topics, Louis Vuitton luxury Thailand's biggest fan, built-in page, the results show that the Thai fans to share photos of bags and wallets, they have to buy, but only a small part of the content of the new collection, and activities. This indicates that the Louis Vuitton can benefit from my local official page, to lead a discussion and brand.

57% of the content from the fans to share pictures of handbags and wallets, they bought: Although this information to the Replica Louis Vuitton, what consumers are talking about the brand, but also stressed that in the new collections and promotions forming a shallowpart of that there is a possibility, they can directly discuss the establishment of a formal state of Louis Vuitton.