In July this year, Louis Vuitton opened its first China MAISON - Shops statement impressed. Participating celebrities including French film star Alain Deron owns the trademark of Replica Louis Vuitton luxury goods group LVMH chairman Bernard Arnault, the bright lights of the beginning.
The four-story building in Shanghai - which is characterized by a woven metal and glass curtain wall brand's iconic Monogram pattern echoes - is described in a new affirmation of our leadership, the director of Louis Vuitton, Yves Carcelle the market for many years, I hope to come. "
Some people believe that organic growth slowdown Louis Vuitton is cyclical, reflecting the impact of the economic slowdown in China, the fewer the number of new stores opened in the country. Mintel, the chief market strategist Paul • Ffrench (Paul French), more and more Chinese purchases of luxury goods in China outside to escape high taxes.
LVMH look no growing problem. "We have been years of double-digit annual growth, even in the first nine months of the year," a spokesman said, citing a 16% growth in fashion and leather goods. Louis Vuitton may continue to grow, because the prospects for emerging markets. "
But others believe that, Louis Vuitton may face structural problems, their size - last year's total sales of € 6.5 billion dollars - and your brand image.
Louis Vuitton is a strong brand, but facing problems, how to continue to grow, because of its size, said: "Jean - Baptiste reached the Dragon, a brand consulting company chief executive officer.
Ffrench said: "rule the roost in the long reign of Louis Vuitton luxury goods in China, Chanel, Lancome, Gucci has become the most popular brand in general."
Louis Vuitton's distinctive logo - often imitate - and it could be a drawback, mature consumers. "This is the identification of products facing many brands is facing a problem, said:" consulting firm Bain of luxury, director and Claudia D'Arpizio.
"Bain see the trend in China is more mature consumers, especially consumers and consumers in the first-tier cities has gone through a wide range of signs, visible or have a place of buyers to enter the luxury consumer."
Designed as part of the strategy of the high-end customer projects launched new store in Shanghai.
The President said, "France" a new class of ultra-luxury flagship store provides new momentum and Shanghai of some tired reinterest consumers only invite the a rare skin very expensive plant and bags. "Therefore, the fact that the trademark brown and gold LV bag became a brand of the proliferation of state job seekers are the most colorful and blingy the first generation of super-rich, super expensive Louis Vuitton.
LVMH recently, HSBC Bank (HSBC) analyst Antoine Bell cover, downgraded to neutral overweight, said: "the next big question is whether China is a new entrant in the luxury car market chose a Replica Louis Vuitton bag often do so, or other brands?
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