2012年10月26日星期五

LV is a brand that is traditional and modern. How did they do it?

Around the world, some of the brand has been setting the final skills, they do so, such as Louis Vuitton. When it comes to luggage, Replica Louis Vuitton Monogram represent excellent quality, unique descent, as well as modern design. LV is a brand that is traditional and modern. How did they do it? Sidin Vadukut Asnieres, the place where it all started, find out.

It looks like the world's epicenter of luxury luggage. In fact, in the of Asnieres Louis Vuitton a corner with offices looks like any number of aristocratic district, one of the major cities rang in Western Europe. The house behind high walls perfectly well-functioning door open only occasionally Audi or out. In fact, the most representative brand products, it is not obvious, which means one or add the original home and studio of the family house of Louis Vuitton.


A few minutes, I do not know to push the door buzzer Claudia Labati to take me to a great connection. Labati handling media relations for the company in southern Europe will one day be my guide. Her strong sense of rhythm and the array business seminar buzzing through a very large beautiful garden shutter doors, on the one hand, the large mansion, and the other side a little more. "Welcome home Vuitton" Labati said.


Louis Vuitton, entrepreneurs, and the company's Web site in 1859, the first time. This is after only five years, Mr. Louis Vuitton to create their own brand of the same name in the Rue Neuve the Wan capucines in Paris the first district. In Asnieres, quiet roads, old houses lining narrow and not worth mentioning, except, perhaps, the Church of Scientology. But in 1854, this is the trunk box after years of French nobility, Louis Vuitton, decided to set up their own factories and warehouses. In this era journey is long and arduous process in the food on board, steam, horse, barrel has been an important part of the road allowance. Vuitton Mr. authorized range with royal patronage means that the business boom.


Then rang again, in 1858, the company launched a flat-bottomed canvas Trianon trunk made. This is a revolutionary luggage. Before this, a tire has been designed having a hemispherical top. This is to allow the water to flow rapidly. But it also means that the gun can not be stacked on top of each other. Louis Vuitton's purpose is to solve these two problems. Cloth stored water. And a flat top and sturdy structure means that the barrel now can be stacked on each other. With the flood of orders of the company, Mr. Louis Vuitton soon in Paris in his studio space.


Open a new shop in the suburb of Asnières next year 20 workers. He is still the most important since Louis Vuitton factory.



Labati to accompany me in the living room of the old house Louis Vuitton. The room is a wonderful mix of architectural styles, replica handbags, furniture and knick-knacks. It looks casual, relaxed arrangements. But, of course, it is not. The Vuitton family no longer live in the house, as enterprise activities venues and houses a small museum in the first floor. But his concern for the fastidious housekeeper, I was told, this is not the fault of the.


The house itself is unmistakably modern. , Labati said to me, refers to the emphasis on the decorative walls, Louis Vuitton's son George Vuitton, who took over the business after his father's death in 1892, the legacy. Is also responsible for the abbreviation of George Vuitton, LV, star, diamond project and flowers brand, Monogram canvas the most important aspect. George began in 1896, with canvas to prevent the phishing further part of the struggle.Ironically, this combination of letters, designed to prevent counterfeiting, and will eventually become a story of the most imitated brand product trademarks.


Tea Labati needs of my tour in the nearby workshops. 118 years, between 1859 and 1977, each Louis Vuitton products in the world in the workshop. Currently, the company produced a number of other places. Seminar Asnières, however, is the most advanced product: a rigid framework Luggage, strange, often bizarre special orders, exotic leather handbags, as well as a limited edition handbags.


It all starts with the most exquisite materials. Labati I the leather Mancang I have ever seen. Some letters materials and bright colors seem is the organic simply too smooth and flawless.What is obvious, because you walk through the sheer number of workshop involving complex manual development, Louis Vuitton luggage. However, what makes the best luggage in the world has been a tedious process. The Asnières workshop was opened in 1859, which is only 20. In 1914, this is the twenty-fifth двести a century later, the machine in the workshop used in several countries. For example, precision CNC cutting fabrics and accessories. Other machines used part of the skin of the contour projection letters, forcing them together as much as possible, so that the host can reduce losses to a minimum, reduce shape. This is similar to, say, the hours of operation of the main production today. Although some of those involved in the production, assembly, fine-tuning in the early stages, completed almost entirely handmade car. For example, just completed the Louis Vuitton handle and shoulder strap seams and edges took a few steps, the quantity of material and some artisans. Even so, they can be a tireless quality control.


Nothing is more difficult competition to pick seams and completed some Louis Vuitton exclusive and expensive bags and luggage. Labati told me that it requires years of study and training, can touch even the most high-end products, orders and special craftsmen and women.Louis Vuitton ready to own custom collection of exclusive products, the company laudable special orders. This is the years of experience and background, the innovation is coming to an end. Back Louis Vuitton particularly significant different orders. The bags bike, and a multi-chamber tire hat, drugs, and even jewelry. My favorite, the trunk, open the mattress on the bed with a thin tube.


The next morning, before leaving Paris, I went to the Museum of Decorative Arts is located in the Paris area in the West Wing of the Louvre complex. There is a permanent exhibition in the museum, it looks at the life and work of Louis Vuitton and Marc Jacobs, currently the company's artistic director. Such discord is a harmonious experience. On the one hand, you have to open your luggage, and gave him an official form, a person we know it today. And, on the other hand, Marc Jacobs, infiltration and specification of the serial.


See these two artists, the past and the future of the work of Replica Louis Vuitton, if you like, to give you a panoramic feel, this brand really is. And this feeling is not one of the number of millions of dollars monogrammed products. However, the Maison, continue to explore and experiment.

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