2012年10月7日星期日
Why the real luxury rolex watch is the only super-rich play
The soaring prices of luxury goods, wrote in Le Monde: Nicole Vulser (pay admission), Veblen's conspicuous consumption what. Some brands, including Ray-Ban, Rolex watch and Burberry, the sales prices of their products in the stratosphere.
"Forbes" luxury index rose by 300% in the past 35 years over the same period is less than 800% (the U.S. consumer price index CPI)), previously only accelerate the trend since the introduction of the euro 11 years.
It cost cotton trench coat Burberry € 122, in 2001 and 1190 euros. Increased throughout the period from 5488 to 39,000 euros, the price of the Rolex Yachtmaster. TOD'S loafers Picot spend 122 euros in 2001, and today 270 euros. The only luxury on the Forbes list, its decline in product prices (adjusted for inflation), Ray-Ban long-distance trek sunglasses.
Fashion and luxury leather goods prices increased by 62% between 2001 and 2011, 78% of jewelery and watches. In Asia, especially in China, luxury control more than 50% of the cost than the highest price paid in Paris.
A major player in the luxury goods industry to increase their prices for their products and differentiated "superstition strengthen the higher the price of a luxury product, the better the global elite. Cases point to his watch Rolex prices are in continued to grow, and a whole second hand around the growth of the luxury watch market.
The rolex watch is one of the few luxury products, as one of the financial investment. Some fans buy the same model twice: one to wear a secure storage and after resale.
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