2012年10月21日星期日
Underestimating China - Vuitton and Gucci suffer
Manufacturers of luxury goods in China's long-term dependence, the client has no doubt $ 1,000 handbags and other exquisite - commodities fell - profits. Now, the Chinese people's tastes change, can harm the brand to expand in the country's busiest.
Viewing euros in global luxury London head Fflur Roberts said: "While the luxury industry continues to mature, the Chinese people in the products they buy, and requirements, and not just a shiny effect," he added.
Switch to the less obvious, often more expensive goods after the fall of Europe and the United States occurred in 2008, Lehman Brothers Holdings Inc, Replica Louis Vuitton and Gucci lost a dent growth. These two brands have HSBC estimates that, until recently, more than half of the solution in the second largest economy in the world, luxury handbags.
For niche luxury brands like Bottega Veneta and Yves Saint Laurent brand PPR SA Paris Gallery, such as sales, has grown three times faster than the industry average this year, HSBC is written. Manufacturers are also favorable handbags, such as New York coach may be looking for a better value, banks benefit.
Uche Okonkwo said: "Chinese consumers continue to give money, but they are different, the direct management of advisers Paris Luxe Chinese customers to better understand trends," luxury goods companies to work harder, at 5 years with the In order to sell things, "he added.
More than half the cost of China's travel clothing and accessories designer in Europe and America in the observation home. Moreover, brake decades held every leadership change, luxury sales, because many Chinese own gifts, officials and staff held until it is clear who is the power supply, as Burberry CEO Angela Ahrendts says.
China is the fifth largest market for luxury goods in the world, 92 billion yuan (1.13 billion euros), monitoring data show that euro annual sales last year. HSBC Chinese customers can achieve more than 25% of global sales of luxury goods.
Vuitton, Gucci - and a brand of PPR - Burberry Group, and responded with the prices and the introduction of more exotic products, such as fasting € 3200 GUCCI handbag python skin. However, recent reports indicate that the plan is not working properly.
Burberry has announced, as the decline since late August, when sales. Luxury goods maker reported that British, to reduce the consumption of Chinese tourists in Europe jacket and other products.
Gucci fashion show in Milan on September 19 CEO Patrizio refused to Mark, the comment in the course of business. PPR announced the third quarter results on October 25. LVMH spokeswoman declined to comment expressing Louis Vuitton sales.
HSBC Prada, a brand, as a competitor, more leather logo on a collection of Louis Vuitton handbag, you can benefit from the search for alternatives for the buyer. Milan luxury brand, said Monday that a consistent sales area does not decrease in sales in the past two months.
HSBC analyst Rambourg twenty thousand, "wrote Louis Vuitton and other brands began to suffer from fatigue of the brand, as long penetrate certain markets." We put a pioneer of its shortcomings. '
The so-called luxury car market all play a role in the league is the fastest growing market, will continue to develop better than others, the end of 2014, Bain & Co. forecast in August 2012 sales target at Hermes Hermes International SCA reference increasing demand of Asia. Hermes is able to increase the local sales in the first half of 25%.
Very easy to obtain, can lead to "trivialize" Hermes CEO Patrick Thomas said Birkin bag manufacturer in Paris on August 31 to protect your reputation slowing expansion. 20 new stores in the coming years will Hermes open world, said Thomas.
Burberry profit warning Surprisingly, some analysts are more cautious LVMH Replica Louis Vuitton. UBS analyst Eva Quiroga qualifying group from a neutral stance. Reduced its fashion and leather goods sector growth in sales in the second half of this year the forecast of 5-6 percent, according to 10% of the first half. With revenue growth of 8.5% over the year is still below the industry average of 9.2%, along with Kiro LVMH. It is much better than the Hermes, CIE go. Financial company Richemont SA, Prada and PPR luxury goods industry - again Gucci remains lower than expected, so Quiroga. UBS Analysts expect sales growth of 12-13%, although 15% of Prada.
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