2012年12月14日星期五

National Geographic and Rolex Watches celebrate 125 years


National Geographic celebrates 125 years of the granting of exploration and special anniversary

January 2013 Magazine Covers Features Five Typographical superlatives exploration

National Geographic Channel to premiere Anniversary "New Age of Exploration" in January

In a first publication of National Geographic Magazine, each copy of the January 2013 issue include five blankets highlights the theme of the company's 125th anniversary, "a new era of exploration." More covers will be included in the World English version and 12 local editions are only supported by Rolex Watches. These versions are read by over 50 million people worldwide.

Covers from January highlight superlative exploration - beyond the wildest, the smallest, highest and deepest. The top cover highlights the limits of space, as it focuses on four extra profile covers other forms of exploration is pushed to the extreme: the wildest focuses on saving forests Ecuador virgin rain, less solve the problem "Why We Explore". unseen world of microbes Almighty features mountaineer Cory Richards, and the deepest dive solo stresses filmmaker James Cameron 's of the Mariana Trench.

"New Age of Exploration" theme will be marked across the enterprise in 2013, including National Geographic channels, websites, books, magazines, videos and live events. The one-year initiative was made possible through a partnership with the 125-year Rolex.

National Geographic channels will be the first of a 125 year anniversary special, "a new era of exploration: National Geographic 125,". Friday, January 11, the U.S. and the rest of the world during the month Profiles new programs superhero exploration -. extraordinary people who invent new as they face the last frontiers National Geographic Channel will spend more than 125 hours of programming on the theme of exploration throughout the year its "Top 125 Explorer" programming event.

A dynamic center online www.vgwatchesus.com/rolex includes special features such as a calendar interactive exploration, videos, interviews and photo galleries regularly updated within 12 months of the focus future exploration.

On 13 June 2013, the 125th anniversary is celebrated with a "night on the National Geographic Exploration" gala, where the top of the medals and honors the Company will be given to explorers and other recipients. All proceeds from the gala will go to the Fund for National Geographic exploration.

"For 125 years, National Geographic has been at the forefront of discovery, driven by passion and purpose to explore and illuminate the world. And there is so much more to help us reinvent not only our world, but our place in this world , "says Claudia Malley, executive vice president and worldwide publisher, National Geographic Global Media." I see no improvements such as Rolex Replica, which is at the forefront of innovation and exploration, to join us in this quest. "

"With his passion for exploration, Rolex is pleased to partner with National Geographic for its 125 year anniversary initiative. Decades supports Rolex pioneers of exploration, the highest mountain in the deepest ocean trench, and we look forward to being there, where no man dare next, "said Arnaud Boetsch, communications and image manager of Rolex SA.

About National Geographic Society
The National Geographic Society is one of the largest nonprofit organizations in the world of scientific and educational organizations. Founded in 1888 to "increase and disseminate geographic knowledge," Society works to inspire people to take care of the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, expeditions, interactive media and merchandise. National Geographic Magazine, the official journal of society, is read by over 60 million people each month. National Geographic Channel when 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy.

About Rolex
Leading brand of the Swiss watch industry, Rolex Watches UK, headquartered in Geneva, has an unrivaled reputation for quality and excellence in the world. OYSTER watches, all certified chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch in 1905, the brand is the source of many major innovations watches, like oysters, the first waterproof wristwatch was launched in 1926, and PERPETUAL rotor self-winding mechanism established in 1931. Rolex has registered more than 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and manufactures in-house all the essential elements of its watches, casting gold alloys processing, handicrafts, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, entrepreneurship and the environment through a variety of sponsorship activities and philanthropic programs.

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