2012年12月11日星期二

Rolex gets high speed Formula 1


Rolex Replica has announced that it is a great long-term partner of Formula 1 has become by 2013, be as Official Timekeeper and Official Watch, keeping the tradition of fast cars and high-end brands. As such, it is time to give in different places at each Grand Prix. The logo will also be placed around the track and at different angles during the Formula 1 race, and their presence is to develop in the coming season.

Since the 1930s with a series of great personalities in the field, including Sir Malcolm Campbell, the 300 miles per hour broke (483 kph) barrier in 1935 at the wheel of his world connected speed record car Bluebird, wearing a Rolex Oyster and Sir Jackie Stewart, winner of three Formula 1 World Championships and 27 Grand Prix races.

In the late 1950s, the Swiss watch manufacturer, was a partner of the Daytona International Speedway in Florida. In 1963 the circuit was named after the legendary chronograph she created for racers, the Cosmograph Daytona.

In keeping with this spirit, the limits of technological complexity, the company entered the Bloodhound SS C World Land Speed ​​Record project in 2011 as Official Timing Partner. Directed The Bloodhound team set a new record of 1,000 miles per hour (one thousand six hundred km / h), an advanced supersonic jet and rocket-powered car, inspire the next generation of scientists and engineers.

"This is an important step for us is how the fit between the brand and feels very natural, like all great partnerships, needs little explanation," said Gian Riccardo Marini, CEO of Rolex Watches SA. "In our respective fields, each of the spirit of adventure, superlative engineering and a strong desire to push the limits of technology, to push. Embodies These efforts are enormously attractive to younger generations," he added.

Bernie Ecclestone, CEO of Formula 1 Group, adds: "The brand prestige, the excellence of its watches and passion and longstanding commitment to motorsports, shows that the true credibility of this partnership is something that many people interested in Formula 1. are to be maintained and should have his right cocked. "

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